Shayna Haddon is an accomplished producer, director and media consultant. Her cross genre work can be found on radio, television and the web. Most recently, Shayna was involved in an exciting doc series profiles Canadians from coast to coast all of whom are working in support of their communities and the causes that hold true to their hearts. This series, currently on TVO, is also available online through the Get Involved! Web community at www.getinvolved.ca

Shayna began her career as a director after graduating from York University’s prestigious theatre program. After producing a series of music videos in Toronto and working on a feature film, Shayna became a broadcast producer at CNW Group working with such clients as: Aeroplan, Ikea, The Ministry of Transportation and the Ministry of Health. Leaving news, Shayna came on board the doc series for TVO as well as worked on video projects in Spanish and French for projects requiring multi lingual production and story telling.

Now as the founder of Haddon Strategy, Shayna works with her clients from all sectors including: fashion, web, fitness, finance and support and bereavement, to determine and outline their business goals and achieve success and company growth through media and marketing.