Our Work

It all starts with a whiteboard. A blank space for us to take your brand and create its' next bold move. We discover the best ideas that create opportunity for you. Then we build.

Let's build your business.

Our Clients



From ideation to overseas manufacturing and production, and full scale go-to-market strategy and launch, HS has led the BOOYA! bandage project since the beginning. We are responsible for naming, creating and sourcing packaging, social media execution, marketing and sales strategy.

What we do for BOOYA!
  • Product Development
  • Marketing & Launch Strategy
  • Branding
  • Sales Strategy


marQ is kids clothing done differently. HS launched this unique brand and has helped build their audience by introducing new wholesale opportunities and a robust social media strategy that has placed marQ at the forefront of children's fashion in Canada.

What we do for marQ
  • Product Development
  • Brand Strategy
  • Community Management
  • Sales Strategy



Haddon Strategy is a proud partner and supporter of the award-winning NGO WE and their social enterprise Me to We. HS works very closely with WE to help secure lasting partnerships and donations to help move WE initiatives forward. We have helped to build the first all girls high school in Kenya, an arts pavilion for arts education in Kenya and most notably this year, a hospital in rural Kenya that will service over 50,000 people in the Masai Mara. To help spread the word of this incredible organization, we have filmed documentaries, PSAs and online content that show cases their incredible achievements throughout their 20 year history.

Conros Corporation

Conros is a leader in shipping and tape products under the brand names Seal-It, LePages, USPS and The Earth Hugger Company. Haddon Strategy works with Conros to grow these businesses by developing strategies that take them in new directions. We are evolving their marketing model from B2B to B2B and B2C by looking at their internal process, product innovation and the company’s social voice with their consumers.

Centre for Effective Practice

CEP was founded by Ontario Health and works to identify and implement best in class medical and clinical practices for practitioners. In order to expand their reach, CEP identified the need to develop a consumer-facing brand that was easy to access and had a clean user experience for practitioners in the family health sector. Haddon Strategy devised and shaped this new brand called, TheWell. TheWell has allowed the CEP to develop a strong organizational identity aimed at practitioners wishing to improve their skills and to keep up with best practices in their field. In ancient times, a well was a source where the community came together and learning was shared. So, too, is this modern day equivalent.

Hourglass Workout

We successfully partnered with Hourglass Workout to help this exciting organization gain greater exposure. Hourglass Workout, which already offered an exceptional fitness and wellness product, required assistance with both branding and generating consumer awareness. By devising and implementing a targeted and results-driven marketing strategy, and by conceptualizing and producing a series of promotional videos, Haddon Strategy spearheaded Hourglass Workouts’ expansion internationally.

The Earth Hugger Company

The Earth Hugger Company provides eco-friendly products for you, the family and the home. Haddon Strategy is launching this new brand. This includes branding, website development, marketing strategy and overall business consulting.

Legacy Project


Track 3

Women's Forum

With a client roster assembled of devoted, successful, female entrepreneurs, gender equality and inclusive growth are a part of our DNA. We have our finger on the pulse of what is happening in the city and the influencers who are driving change within Toronto and beyond. We made it our mission to connect these change-makers with this long standing trusted conference, as it makes its debut in Canada. Compiled of a team of female strategists, thinkers, producers, and artists, the HS team is honoured and committed to working with the Women's Forum, and being a part of generating ideas and influence for the G7 Summit.