As iconic as the CN Tower, the orange and green Beck cars have been a part of the fabric of Toronto for over 50 years. HS has been honoured to be working with Beck for over 7 years as their Agency of Record.
HS has been honoured to be working with Beck for over 7 years as their Agency of Record for marketing, business development and charitable partnerships.
We spearheaded and developed the Beck app, which was Toronto’s first taxi app for riders. We then built a custom dispatch system for Beck in partnership with Google. The Beck app now represents over 25% of Beck’s overall business. We have recently launched a new app product, that for the first time ever, creates brand loyalty around hailing a taxi. This is something that has never been done and is a positive disruption for the marketplace.
We led the first rebrand in company history for Beck Taxi. We manage all Beck partnerships, charity relationships and handle all marketing for the organization. We continuously strive to keep moving customer perception and brand loyalty forward for Beck.